Personal branding is not only a requirement for today’s businesses, but for anyone who wants to successfully navigate the job market or promote it.
These days it is not enough to have a good CV and professional education. Employers are looking for what sets us apart from other candidates.
Nowadays, social media plays the role of interpersonal communication. It is the source of all information and it is a marketing tool. If we care about our image, before we create our accounts we should think about what we want to show the world.
According to a study, only 15% of people have defined their personal brand, and only 5% live according to it. That’s not everything. In fact, 70% of professionals believe that they have defined their brand, and 50% believe that they live according to it.
Unfortunately, in most cases, they have focused on self-promotion, not on what their personal brand is. A Personal brand is not only what we show on social media, but what we represent, how others feel about us, the impression we make on others and also what makes us unique. Personal brands show our values that we are able to deliver to our customers, future employers, clients or readers.
What does google search tell you about your topic, is it what you would like for your prospective employer or client to see?
If you care about your image and building your brand, first you should take a responsibility for who you are, expand your consciousness every day to live and manage your brand.
A Personal brand is a relationship; it is who you are and what you represent.
What is it like to be your friend?
What do others experience being in your company?
does this coincide with what you would like for them to experience?
If your friends don’t know what kind of person you really are, it’s time to think about who you are and what you represent.
With our personal brands, we become better leaders, we are authentic, and thus have a greater impact on others and on their lives.
Focus on being yourself in a natural way and to be the best version of yourself, not comparing yourself to anyone.
From an early age, we were accustomed to comparing with others, and even to imitate others. we lose our authenticity. now is the time to be ourselves. Time to find each other and get rid of the desire to please others.
What your brand will be, it depends only on you and on your needs. The only important thing is that you feel comfortable with what you’re doing. Your brand should be a true reflection of your core values.
Choose three words that are very important to you and at the same time think about what you want to give to the world. Try to choose them spontaneously, but you have to feel them resonate with you. If you still dont know what words to choose, think about what your three main values are. These three words should be your guide and one can formulate your motto, which will represent your personal brand.
If you have your business, it will be a cornerstone in the creation of the mission of your company.
Creating your personal brand requires discipline and commitment. If you’re counting on immediate results, I have to disappoint you, you have to wait a bit but it is worth it.
If you need help creating your personal brand or you would like to get more information, please contact me.
Hanna Walter
Business and Career Coach
info@inspiringcoaching.ie
home 